Note 1: on my monitor at least, that image is almost exactly at scale. Hold up a dime and check on your own.
Note 2: WHY DID I BOTHER BLURRING THAT PRODUCT KEY OUT, NOBODY CAN READ IT ANYWAY. Also: the actual COA label is roughly 1/3 of that sticker in the image – the odd little gray mottling surrounding it is actually text saying “THIS IS NOT A COA”. You tear off the colorful bit, which is the entirety of the ACTUAL certificate of authenticity, and is to be pasted onto the computer licensed to run this copy of Server 2012.
Note 3: even if you CAN read the product key (I can, thank you genetics, thank you 20/15 eyesight), you still have to – somehow, from somewhere – figure out that you need to open a Powershell prompt and type in “slmgr.vbs /ipk xxxxx-xxxxx-xxxxx-xxxxx” to install it. Oh yeah, and DO type the dashes, because if you don’t, it will tell you the product key is invalid. Also: don’t forget to open up the Windows Activation screen afterwards and THEN activate.
Note 4: I KNOW YOU HAVE A QA DEPARTMENT, MICROSOFT. DO YOU JUST IGNORE THEM, OR WHAT? Nobody, and I mean nobody should have to tolerate this kind of crap. I find it absolutely impossible to believe that never once did some poor schmuck do a test run through a product installation and say “hey guys, wow, this… kinda sucks. Like REALLY badly.”